LEE Celebrates 125 Years of Craftsmanship in Sinulog

Everyone is challenged to think way out of the box and explore the endless possibilities that their curious minds can bring them. Curiosity breaks boundaries, and can even take you places; which is the reason why Lee is heading to Cebu to take part in the grand Sinulog festivities.

The Lee DIY Denim Craftsmanship Workshop first made a buzz on October 16, 2013. Works of the chosen Manila creatives were featured on display at the Lee Denim Exhibit during Philippine Fashion Week, October 25, 2013. With the celebration of Sinulog and for being one of the key cities of the country, Lee set their sights on Cebu to host the second leg of The Lee DIY Denim Workshop.

Cebuanos, stay curious; as Lee is taking the DIY Denim Workshop to Cebu to jumpstart Lee’s celebration of 125 years of Craftsmanship. The festive and colourful celebration of Sinulog attracts foreign and local tourist making Cebu one of the hottest places to be in this season. Lee plans to join in the fun and invite members of the media to party with them at The Penthouse on January 18, 2014 for the Denim DIY Workshop.

Lee is curious as what Cebuanos can offer that they invited talented key influencers and provide their unique stylings to one of the Lee Originals, the Bib Over-Alls. 2014 is the celebration of Lee’s 125 years of Craftsmanship and the brand joins the local festivities to celebrate the unwavering curiosity for denim innovation. Lee poses the challenge to Cebu key influencers to reinvent the look of the classic Lee Original.

Web Development Manager Doyle See took his digital works and placed it on clothing inspired by comic book artworks and old horror movie posters. 

Uzi Emperado found inspiration in heavy metal music and translates this artistry into graphic design and large-scale murals. 

Mique Yapching is no beginner in producing innovative design having presented the country during 2011 Star Creation Fashion Design Competition held in Singapore. 

Nick Automatic’s artistic vision earned him multiple awards earning it enough reputation as sought-after lifestyle brand in the country as well as Southeast Asia. 

Celebrity stylist and contributing fashion editor, Andre Chang, was also tapped to provide his artistic flair for fashion to customize Lee’s heritage product. With the impressive DIY Denim Creations from Manila, we are definitely curious as to what Cebu has to offer.

The Cebu brand influencers will celebrate together with members of the media and selected Lee Style Army alumni. The DIY Denim Workshop happens on 18 January 2014 at The Penthouse, a day before Sinulog. The event is hosted by Miss Earth 2008 and Sinulog Queen 2009, Karla Henry. 

Providing the soundtrack for the event is the Mixtress of Manila’s clubbing scene Nina Saputil. This momentous event boasts a star-studded guest list as celebrities, even coming from the Metro, are expected to join the celebration. The party continues until dawn with the DIY Denim Workshop After Party to launch the celebration of Sinulog. Curious? Get more updates about the event by following the Lee Jeans Philippines Facebook Page.